On August 13, 2012, the iconic Budweiser Clydesdales embarked on a unique journey, boarding the S.S. Badger, the historic car ferry that traverses Lake Michigan. It was a sight to behold as the majestic Clydesdale trucks, emblazoned with Budweiser’s logo and known for carrying the world-famous draft horses, rolled onto the ferry’s deck, marking another memorable moment in the storied history of these beloved horses.
The S.S. Badger, a relic of the steamship era and a registered National Historic Landmark, provided an ideal setting for this extraordinary event. Built in 1952, the ferry operates between Ludington, Michigan, and Manitowoc, Wisconsin, serving as a vital link for travelers and cargo across Lake Michigan. Its wide, sturdy deck was perfect for accommodating the Budweiser Clydesdale convoy, which included custom-built trailers designed for the horses’ comfort and safety.
The boarding process was a carefully choreographed operation. The Budweiser Clydesdale team, renowned for their meticulous care of these gentle giants, ensured that every detail was accounted for. The trucks were loaded with precision, and the Clydesdales remained calm, a testament to their exceptional training and the experienced handlers who accompanied them.
Spectators gathered at the dock to witness the event, capturing photos and videos as the trucks boarded the ferry. The excitement was palpable as the towering trailers made their way onto the ship, their presence adding a sense of grandeur to the already impressive vessel. For many onlookers, it was a once-in-a-lifetime opportunity to see the Clydesdale convoy in such a unique setting.
Once aboard, the S.S. Badger set sail, carrying not only its usual mix of passengers and vehicles but also the legacy of the Budweiser Clydesdales. The crossing provided a rare and picturesque moment, with the sight of the iconic trucks against the backdrop of the open water and the ferry’s historic smokestack.
This journey across Lake Michigan was part of the Clydesdales’ tour schedule, which takes them to events and parades across the country. The trip highlighted their ability to adapt to different modes of transportation, showcasing the extensive planning and care that goes into moving these legendary horses.
The Budweiser Clydesdales’ appearance on the S.S. Badger combined two American icons in a way that celebrated tradition, history, and the enduring appeal of both. For those who witnessed it, the event was more than just a crossing—it was a symbol of the power of heritage and the pride that comes with preserving it.
As the S.S. Badger docked at its destination, the Clydesdale trucks disembarked with the same grace and precision with which they boarded. The moment marked the continuation of the Clydesdales’ journey, one filled with stops that bring joy and nostalgia to fans across the nation. August 13, 2012, remains a day to remember, not just for the Budweiser team but for everyone who shared in the experience of seeing these icons in transit.